The signature format
Strategy coaching
at Lake Ammersee
A mental expedition into the future, for entrepreneurs, managing directors and leaders who want to set a new course.
What it is about
Two questions that decide a great deal
What do I want to stand for?
How do I turn what matters to me into effect?
The first question clarifies purpose and drive. The second concerns your personal leadership system: how you spend your time, make decisions and align others around shared goals. Without that connection, good intentions stay without consequence, or well-organized busywork takes over.
Every day has 24 hours. How we use them makes the difference.
Strategy coaching is about you: your potential, your values and your development as a leader. The more clearly you see, the more deliberately you choose. You concentrate on what matters, become more convincing and let go of what only costs time.
I work with no more than fifteen clients a year. At that number I can give each of them my full attention and keep every case in mind.
What clients arrive with
And what changes.
Before
- Time pressure and constant tension
- Uncertainty about your own direction
- A sense of not being effective
- Conflict within the leadership circle
- Inner restlessness, missing motivation
- An unclear personal position
After
- Clarity about what drives you
- A personal vision that gives clarity for decisions
- Focus on the most relevant levers of success
- Limiting patterns recognized and worked through
- Greater visibility and a sharper profile
- Effectiveness in execution
A place that widens the view opens up new perspectives — and insights that can amount to a breakthrough. That is not scenery, it is a working condition.
The process
Five stages
- Preliminary conversationConfidential and without obligation. We clarify mutual expectations, the goal of working together — and whether I am the right person.
- Interviews with companionsConversations with people you select yourself: colleagues, supervisors, clients. Plus an in-depth interview with you. The result is a robust outside view alongside your own.
- Workshop at Lake AmmerseeA one-on-one day in Diessen: drive, narrative, personal positioning and levers. It ends with decisions and a concrete plan for execution.
- Your course book for the Expedition ZukunftThe results documented on a few pages: self-image and drive, narrative, levers and concrete measures for the months ahead. A document you will still pull out two years from now.
- Quarterly reviewsWe examine progress and priorities and adjust. Some clients need a single round; others I accompany over a longer period.
Supplemented where needed by workshops on individual levers or with your leadership team, if that is where the greatest challenge lies.
Client voices
Thank you for your sparring, which has made me a better managing director and probably a better person too.
Sebastian Morgner is incredibly structured and data-driven and never loses sight of the bigger picture. The work energizes me and gives me the courage to try new things and grow in my impact.
It opened my eyes in many areas and made things clearer. I find the practical techniques and tools especially useful.
He finds the right mixture of innovative impulses and attention to our individual needs — and the right balance between seriousness and lightness.
Where you stand
Take it with you
What it costs
Honestly: it depends.
The scope varies considerably — depending on how many interviews make sense, whether your leadership team is involved and how long we work together. So I won't quote a number here that turns out not to hold.
After the preliminary conversation you receive a proposal that reflects the actual scope. The preliminary conversation itself is free of charge.
The first step
I look forward to meeting you and talking about the challenge that matters most to you right now. We will soon find out whether we are a good fit and whether I can help substantially. If not, it was still a conversation worth having.
Contact
Two ways to start a conversation.
Both lead straight to me — not into a queue. I answer emails personally within two days.
Introductory call
A first conversation about your biggest challenge — not a sales pitch. You choose the time yourself, without back-and-forth emails.
Book an introductory call ↗By email
A few sentences about what is on your mind are enough. Rather talk right away? +49 151 22397593
s.morgner@leadership-munich.orgQuestions and answers
Frequently asked questions about strategy coaching
What is strategy coaching?
Strategy coaching is about your positioning and your development as a leader. It is confidential work on two questions: what you stand for, and how that becomes impact. It combines personal clarity — drive, values, narrative — with the craft of leadership: levers of success, priorities and a leadership system that carries decisions. Unlike classic consulting, I do not deliver a solution; the content comes from you, the structure, the tools and the observations come from me. What helps me here is years of close work with many people in leadership roles.
How does strategy coaching at Lake Ammersee work?
In five stages: a confidential preliminary conversation without obligation, interviews with companions you select yourself, a one-on-one workshop in Diessen am Ammersee, documentation in your expedition logbook, and quarterly reviews. Some clients need a single round; others I accompany over a longer period.
Who is strategy coaching for?
For entrepreneurs, managing directors, board members, founders and division heads who want to set a new course. Typical occasions: a new and larger role, a transformation, bringing structure to daily leadership chaos, leading in keeping with your own values — or a strategy that never reaches execution.
How does strategy coaching differ from executive coaching?
My clients are executives, and the work is one-on-one. But I don't sell coaching packages, a method or a block of hours. The focus is not on improving leadership competencies but on clarifying your own direction — and the leadership system that follows from it. If you are looking for a standardized service, you will find it done better elsewhere.
How long does strategy coaching take?
The first phase takes between three and six weeks: a preliminary conversation, interviews with companions and with you, a one-day workshop and the documentation in your logbook. After that, reviews usually follow each quarter, for as long as they are useful. I do not set a fixed term, because needs differ — and because a commitment over months has no place at the start of working together. You can end the process at any time.
What does strategy coaching cost?
The scope varies considerably — depending on how many interviews make sense, whether your leadership team is involved and how long we work together. After the preliminary conversation you receive a proposal that reflects the actual scope. The preliminary conversation itself is free of charge.
Can my leadership team be involved?
Yes. Strategy coaching always centres on one leader and their effectiveness. If it turns out that a major challenge lies in how the leadership team aligns and communicates, we include the team as a lever — not as a separate programme, but as part of the same work. That can lead to individual conversations or to a joint workshop, depending on which form delivers the intended result.
Where does the strategy coaching take place?
The preliminary conversation and the interviews are usually held online. The positioning workshop takes place in Diessen am Ammersee, about an hour from Munich. On request it can happen elsewhere, but never at your workplace. The place is not a backdrop: a day beyond reach, in the right setting, changes how you think.